After three days of intense immersion and many drinks at the Chicago Love is Murder Mystery Conference, I have emerged, tired as hell and enlightened. I will list the Top-Ten significant ideas I took away from the conference. Summary The Love is Murder Conference was very well executed, rich with information, interactivity, and mingled the published, the unpublished, fans, reviewers, publishers, bookstore owners, magazine publishers, and librarians. I would recommend it to any one who loves mystery. Everyone was open, honest, and approachable, from the most famous to the unknown. A finer group of people, I have never met. THE TOP TEN 10.) Writing Sex Scenes are Hard I was surprised how many talented well-known writers had difficulty writing sex scenes. It was unanimous that any sex scene should advance the plot and reveal something about the characters in the scene. 9.) Need for Viral Marketing and a Platform David Morrell gave the Keynote speech on “viral marketing” and “platform”. Th